Getting Players Invested

Getting players invested in the world around them is necessary if you want to tell a story. If they are only playing to kill things and gain experience/loot there wouldn't be need of a story.

5 Minute Workday

The 5 minute workday refers to the PCs having daily powers which recharge after resting.
I discuss how often the PCs can rest.

Rescue Merchant son from Dragon quest

A white dragon kidnapped the son of a wealthy merchant.
It's up to the PCs to track it and rescue the son.
This quest is for level 7 characters.

TPK and Storytelling

The PCs can all get killed in a combat encounter (Total Party Kill, TPK).
This can be due to bad choices, unlucky dices or too strong opponents.
It's hard to make up excuses for the opponents to simply let them
walk away, so I assume the opponents capture them alive.

Skills in D&D 4E

Skills are important for role playing in D&D 4E.
Ideally, if a player wants his or her character to do
something the DM should be able to map it to a skill.
Players shouldn't feel bound by their skill list to try
out things.